Ok, I'll Bite...

This has got to be the best advertising campaign since Coca-Cola took "Coke" off the market for "New Coke". Or maybe even since "Paul McCartney is really dead"....

The new film by J.J. Abrams and Co. has a trailer floating around all the major blog sites with absolutely no explanation and only one character (Rob). Its a very convincing trailer with absolutely no explanation of what's going on, what the premise of the film is, or any relevant details at all. Things just start blowing up in New York. And then the trailer ends. There's not even a title for the film or the trailer.

Dang! These people are good at marketing! A viral ad campaign on blog sites! Genius!!!

See the trailer here.